Tag: JCPenney

Total Results: 15

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

JCPenney aims to influence consumer shopping habits via mobile loyalty app

Published: December 27, 2010

JCPenney is letting customers access their loyalty program account and a $10 monthly coupon they earn as part of the initiative via a mobile application.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

JCPenney unwraps holiday-themed WAP site to drive shoppers in-store

Published: November 26, 2009

JCPenney taps mobile to promote its holiday salesRetail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.

Mobile Commerce Daily - JCPenney unwraps holiday-themed WAP site to drive shoppers in-store

Published: November 23, 2009

Today in Mobile Commerce Daily: JCPenney unwraps holiday-themed WAP site to drive shoppers in-store and Texas’ Frost Bank starts mobile services.

JCPenney lets shoppers redeem mobile coupons at POS

Published: September 25, 2009

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D bar code coupon program.

JCPenney expands Know Before You Go initiative with mobile

Published: September 3, 2009

J. C. Penney Company Inc. launched a new application for Apple’s iPhone, putting style, quality and price right at the fingertips of consumers.

Levi's, JCPenney pocket mobile in multichannel promotion

Published: August 27, 2009

Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national "Tuition" campaign to drive consumer participation.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?