Tag: JCPenney

Total Results: 16

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

How will Publicis' acquisition of Microsoft's Razorfish impact mobile?

Published: August 11, 2009

Publicis Groupe SA's desire to acquire digital marketing agency Razorfish from Microsoft Corp. will bolster the French advertising holding company's mobile brain trust.

JCPenney back-to-school campaign targets teens on mobile

Published: July 16, 2009

JCPenney launched its "Schooled in Style: Smart Looks for Less," multichannel campaign for the 2009 back-to-school season. Guess which marketing channels are being used.

JCPenney uses mobile to push customers in store for holiday sale

Published: December 24, 2008

J. C. Penney Company Inc. is using mobile to help customers beat the rush at its biggest After Christmas sale ever.

JCPenney adds mobile to holiday marketing mix

Published: November 19, 2008

Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.

JCPenney integrates mobile into back-to-school campaign

Published: July 8, 2008

J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.