Tag: Ja

Total Results: 560

Warner Bros. exec: UltraViolet is a big initiative

Published: May 25, 2012

A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

Why are marketers not taking QR codes seriously?

Published: May 23, 2012

There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

End of paid media?

Published: May 18, 2012

By
Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Major League Baseball exec: Ticket sales traffic shifting to mobile

Published: May 17, 2012

NEW YORK – A Major League Baseball executive at IAB’s Innovation Days conference said that the organization is seeing a lot more consumers buying baseball tickets via mobile.

Jawa pays $2M-plus to settle premium SMS suit

Published: May 15, 2012

Mobile firm Jawa and related entities have settled a lawsuit centered on premium SMS charges and brought by the State of Texas last year. As a result, the companies must pay $2 million, repay customers for unauthorized charges and submit to random audits.

Why aren’t more brands using mobile in TV campaigns?

Published: May 14, 2012

It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

Travelocity exec: 60-70pc of mobile bookings made for same-night stays

Published: May 4, 2012

NEW YORK – A Travelocity executive at Mobile Commerce Daily's Mcommerce Summit said that the company is seeing that approximately 60-70 percent of mobile bookings are made for same-day stays.