Tag: Jack Philbin

Total Results: 8

Yamaha exec: SMS just as effective as email marketing

Published: November 21, 2011

LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.

Pittsburgh Penguins SMS is billionth text message for Vibes Media

Published: August 12, 2010

When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.

Use multiple channels to achieve mobile campaign goals: CTIA panel

Published: October 7, 2009

SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.

Fidelity Ventures invests $15M in Vibes Media

Published: September 4, 2008

Veteran mobile marketing firm Vibes Media has won $15 million in private equity investment from venture capital company Fidelity Ventures.

Ad:tech Chicago panel on agencies and mobile fills room

Published: August 6, 2008

CHICAGO -- There's no mistaking that mobile marketing was extremely popular at the ad:tech Chicago conference if the attendance at an agency-focused session was any indication.

Make mobile front and center of marketing: Leo Burnett exec

Published: April 30, 2008

CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.

Midwest's largest DM organization tackles mobile marketing

Published: April 28, 2008

The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.