Tag: Jagtag

Total Results: 17

Augme broadens mobile marketing strategy via $44.5M acquisition of Hipcricket

Published: August 5, 2011

Augme Technologies Inc. has agreed to buy Hipcricket Inc. for $44.5 million as it looks to grow in the mobile marketing space.

Augme’s mobile bar code business gets boost from JagTag acquisition

Published: July 21, 2011

Augme Technologies Inc. has signed a definitive agreement to acquire JagTag as it looks to expand in feature phones and bring new clarity to mobile marketing campaigns.

Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

Published: February 18, 2011

Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

History Channel taps 2D bar codes to promote new show premiere

Published: December 6, 2010

The History Channel's “Top Gear” new series was promoted by letting users view exclusive video clips when snapping a picture of 2D mobile bar codes.

Jack Daniel's taps 2D bar codes to link consumers to video ad

Published: September 16, 2010

Jack Daniel's is rolling out a mobile marketing campaign for its 160th birthday celebration, asking fans to sign a petition to make it a national holiday.

World Wrestling Entertainment activates direct mail pieces with mobile

Published: July 23, 2010

World Wrestling Entertainment is letting fans engage with WWE Superstars via a mobile bar code program that connects consumers with multimedia content via their mobile devices.

Lindemans incorporates 2D bar codes in mobile marketing campaign

Published: July 6, 2010

Wine brand Lindemans is using 2D bar codes as part of a mobile marketing campaign that lets consumers learn more about its products and enter a mobile sweepstakes.

Scanbuy makes bar code SDK available to developers

Published: June 25, 2010

Scanbuy is streamlining mobile bar code integration for marketers and developers with the release of its new software development kit.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

Fox taps mobile bar codes to promote Avatar Blu-ray, DVD launch

Published: June 7, 2010

Twentieth Century Fox Home Entertainment LLC is running a mobile campaign featuring 2D bar codes at Best Buy and Kmart stores to promote the release of Avatar on Blu-ray disc and DVD.