Tag: James Citron
Total Results: 2
- NFL Players to run mobile video campaign during Super Bowl
- Published: February 1, 2010
- During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.
- Reebok mobile video campaign claims 50 percent CTR
- Published: November 6, 2009
- Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.
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