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Tag: James Citron

Total Results: 20

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Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

Are CMOs slacking in mobile?
Published: July 5, 2013
The role of today’s chief marketing officer has fundamentally changed. Knowledge of digital and mobile is more crucial than ever and many CMOs are currently struggling to understand today’s increasingly tech-savvy customers.
Why mobile is the ideal indoor marketing medium
Published: July 3, 2013
Mobile devices are becoming more than just companions for consumers – they are tools used along the path to purchase. And smart marketers are using a variety of technologies to cater to new and existing customers.
Payvia acquires Mogreet to enable purchases via text messages
Published: May 20, 2013
Direct carrier mobile payments provider payvia has acquired mobile messaging firm Mogreet with the goal of creating an end-to-end mobile payments, targeting and engagement platform built on a directly connected carrier platform.

Vans taps MMS to bolster Valentine’s Day initiatives
Published: February 1, 2013
Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.
Are SMS campaigns too intrusive, or not invasive enough?
Published: January 10, 2013
Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.
How to create effective iPhone-targeted SMS campaigns
Published: December 11, 2012
While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

SMS’ biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Overcoming hurdles in SMS
Published: September 27, 2012
SMS is often dismissed by marketers because it lacks the glitz and glamour that augmented reality or QR codes exude. However, it is still arguably the best medium companies can use to move their business forward.
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