Tag: James Citron

Total Results: 9

Corona taps SMS campaign to increase beer sales

Published: May 31, 2011

Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.

CBS Atlanta engages viewers via ad-supported mobile video

Published: January 24, 2011

WGCL-TV CBS Atlanta, a Meredith Corp. station, has rolled out a mobile video program that delivers news and weather alerts directly to consumers’ mobile devices.

ChaCha taps Mogreet for rich media MMS ad serving capabilities

Published: December 16, 2010

ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

Skype feud over mobile video calling signals more fierce competition

Published: July 13, 2010

Skype’s decision to suspend its interconnectivity with handheld communication service Fring might mean the mobile video calling market is about to enter a competitive war.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

NFL Players to run mobile video campaign during Super Bowl

Published: February 1, 2010

During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.

Reebok mobile video campaign claims 50 percent CTR

Published: November 6, 2009

Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.