Tag: James Citron

Total Results: 16

Payvia acquires Mogreet to enable purchases via text messages

Published: May 20, 2013

Direct carrier mobile payments provider payvia has acquired mobile messaging firm Mogreet with the goal of creating an end-to-end mobile payments, targeting and engagement platform built on a directly connected carrier platform.

Vans taps MMS to bolster Valentine’s Day initiatives

Published: February 1, 2013

Vans is centering MMS around its new program that gives consumers the option to send their friends and loved ones Valentine's Day cards.

Are SMS campaigns too intrusive, or not invasive enough?

Published: January 10, 2013

Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

How to create effective iPhone-targeted SMS campaigns

Published: December 11, 2012

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

SMS’ biggest achievement is proving that mobile marketing works

Published: December 3, 2012

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Overcoming hurdles in SMS

Published: September 27, 2012

SMS is often dismissed by marketers because it lacks the glitz and glamour that augmented reality or QR codes exude. However, it is still arguably the best medium companies can use to move their business forward.

3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

By James Citron

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

Corona taps SMS campaign to increase beer sales

Published: May 31, 2011

Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.

CBS Atlanta engages viewers via ad-supported mobile video

Published: January 24, 2011

WGCL-TV CBS Atlanta, a Meredith Corp. station, has rolled out a mobile video program that delivers news and weather alerts directly to consumers’ mobile devices.

ChaCha taps Mogreet for rich media MMS ad serving capabilities

Published: December 16, 2010

ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.