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Tag: Jamie Wells


Total Results: 9

Brands can increase ROI by combining mobile search, display: Microsoft
Published: November 24, 2009
Microsoft claims its Mobile Marketplaces is adding numerous advertisers daily and to date campaigns have exceeded expectations with click-through rates in excess of 20 percent.
Microsoft CTIA keynote: multiscreen plays future of mobile advertising
Published: October 7, 2009
SAN DIEGO - Microsoft believes multiscreen advertising buys that include various mobile channels will become increasingly important for brands and the company is investing accordingly.
Microsoft announces behavioral tageting for mobile display inventory
Published: September 16, 2009
Microsoft Advertising is bringing its online behavioral targeting options, segments and categories to buyers of its mobile display inventory.
Microsoft selling ad inventory on Verizon deck
Published: August 21, 2009
Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.
Dockers shake ad yields 42-second average engagement: IAB Keynote
Published: July 14, 2009
NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
What did attendees think of the IAB mobile conference?
Published: July 14, 2009
NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
Brands starting to get mobile: ThinkMobile panelists
Published: March 20, 2009
NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.
Omnicom agency OMD mandates third-party verification for mobile display campaigns
Published: February 25, 2009
Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.
Mobile lacks analytics to jumpstart industry: Ringleader panel
Published: November 7, 2008
NEW YORK -- How do mobile agencies and publishers make a case for mobile within this fairly new ecosystem? The answer is analytics.
come see us at CTIA Booth 1015