Tag: Jamie Wells

Total Results: 18

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

MSN expands mobile strategy to Windows Phone 7 platform

Published: February 18, 2011

MSN has bolstered its cross-platform mobile strategy with the addition of a mobile app and Web site, both optimized for Microsoft’s Windows Phone 7.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

Microsoft Advertising launches third-party mobile ad serving

Published: September 10, 2010

Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Use mobile to break through the holiday marketing clutter: AT&T panelist

Published: September 3, 2010

NEW YORK - This holiday season will be the first where mobile will play a key role in shaping shopping decisions for today’s consumer, per the consensus at the Mobile Marketing Summit.

Expect long-term movement of dollars in mobile: Panelist

Published: March 26, 2010

By Mack McKelvey

LAS VEGAS - If Mike Avon of Millennial Media had a nickel for every time someone asked him, “Is this the year of mobile,” he’d be a very rich man.

Brands can increase ROI by combining mobile search, display: Microsoft

Published: November 24, 2009

Microsoft claims its Mobile Marketplaces is adding numerous advertisers daily and to date campaigns have exceeded expectations with click-through rates in excess of 20 percent.