Tag: Jamie Wells

Total Results: 9

Brands can increase ROI by combining mobile search, display: Microsoft

Published: November 24, 2009

Microsoft claims its Mobile Marketplaces is adding numerous advertisers daily and to date campaigns have exceeded expectations with click-through rates in excess of 20 percent.

Microsoft CTIA keynote: multiscreen plays future of mobile advertising

Published: October 7, 2009

SAN DIEGO - Microsoft believes multiscreen advertising buys that include various mobile channels will become increasingly important for brands and the company is investing accordingly.

Microsoft announces behavioral tageting for mobile display inventory

Published: September 16, 2009

Microsoft Advertising is bringing its online behavioral targeting options, segments and categories to buyers of its mobile display inventory.

Microsoft selling ad inventory on Verizon deck

Published: August 21, 2009

Microsoft is now selling on-deck display inventory on Verizon's Ad Network on a cost-per-click basis.

Dockers shake ad yields 42-second average engagement: IAB Keynote

Published: July 14, 2009

NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Brands starting to get mobile: ThinkMobile panelists

Published: March 20, 2009

NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

Mobile lacks analytics to jumpstart industry: Ringleader panel

Published: November 7, 2008

NEW YORK -- How do mobile agencies and publishers make a case for mobile within this fairly new ecosystem? The answer is analytics.