Tag: Jane

Total Results: 15

SMS, QR codes and mobile video get vote of confidence

Published: January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

Martha Stewart targets grocery shoppers with first app

Published: February 17, 2010

Martha Stewart Living Omnimedia Inc. has launched its first iPhone application, Martha’s Everyday Food, to extend its brand and reach on-the-go consumers with shopping in mind.

Hearst Magazines taps mobile as subscription channel

Published: January 20, 2010

Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.

AP Mobile, impreMedia partner for Spanish-language news content

Published: December 8, 2009

The AP and impreMedia have partnered to distribute the Hispanic multiplatform news and information company’s Spanish-language content over the multimedia news portal AP Mobile.

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

AP Mobile to feature local ads

Published: September 16, 2009

AP Mobile is beefing up its local news sector with the addition of all 30 McClatchy Co. newspapers in an effort to woo local advertisers.