Tag: Jane McPherson
Total Results: 2
- Why are marketers not taking QR codes seriously?
- Published: May 23, 2012
- There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.
- Coors Light activates Super Bowl campaign with mobile call-to-action
- Published: January 5, 2011
- Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.
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