Tag: Jane

Total Results: 17

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

AP Mobile to feature local ads

Published: September 16, 2009

AP Mobile is beefing up its local news sector with the addition of all 30 McClatchy Co. newspapers in an effort to woo local advertisers.

Michael Jackson passing spikes mobile traffic, sparks SMS turf war

Published: June 29, 2009

After the death last week of performer Michael Jackson, mobile Web traffic skyrocketed by about 350 percent. And tempers flared between supporters of two SMS search services.

Oberto beef jerkey targets alpha-male demographic via mobile

Published: June 10, 2009

Oberto Sausage Co. is promoting its beef jerky with a multichannel campaign that relies heavily on mobile to get its target demographic to interact with the brand.

The Canadian Press goes mobile

Published: March 25, 2009

The Canadian Press announced the launch of The Canadian Press Mobile, developed by The Associated Press on its smartphone platform.

LinkedIn goes mobile

Published: February 26, 2008

LinkedIn, the world's leading professional online network, has gone mobile.

Free speech issues to further test legal boundaries

Published: January 29, 2008

Last September Verizon Wireless rejected a request from the abortion rights group NARAL Pro-Choice America for a five-digit, text messaging short code.