Tag: Jason Spero

Total Results: 21

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.

Ground Truth to provide weekly mobile Web stats

Published: January 25, 2010

Ground Truth, a new launched mobile analytics firm, claims it has the most precise mobile Internet usage numbers from partnerships with wireless carriers and other data aggregators.

Big ROI means getting back to basics: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”

Obama administration can use mobile to shape healthcare debate

Published: August 21, 2009

The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.

Apple's profits soar despite recession

Published: July 23, 2009

With 5.2 million iPhones sold in the third quarter alone, Apple is laughing in the face of those who thought the OEM would have to lower its smartphone prices during the recession.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

Mobile marketers react to the economy: Part I

Published: November 13, 2008

This is the first part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be a bleak one for mobile?

Mobile search specialist Medio Systems partners with AdMob

Published: September 10, 2008

SAN FRANCISCO -- Mobile search specialist Medio Systems Inc. has partnered with AdMob Inc., one of the leading mobile ad networks.

Crisp Wireless inks deals with AdMob, Nokia

Published: September 8, 2008

Mobile site developer and manager Crisp Wireless Inc. has partnered with AdMob Inc. and Nokia Interactive Advertising in a new ad-networks alliance.