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Tag: Jason Wells

Total Results: 5

Clicks do not matter as much as calls
Published: July 11, 2013
By Jason Wells

Clicks do not matter. Traffic does not matter. Click-through rate does not matter.

4 myths of mobile metrics
Published: January 10, 2013
By Jason Wells

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.

What’s the goal of mobile marketing?
Published: June 13, 2012
Jason Wells

The problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.

10 key mobile pay-per-click fundamentals
Published: April 23, 2012
By Jason Wells

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

6 steps to mobile landing page optimization
Published: April 19, 2012
By Jason Wells

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.

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