Tag: Jay Highley

Total Results: 10

Targeting a mobile consumer – and not a phone number

Published: January 18, 2011

By Jay Highley

The only way to capitalize on the potential power of an SMS opt-in database is to learn more about each consumer and market to the person, not a phone number.

Five mistakes to avoid in mobile commerce this holiday season

Published: October 11, 2010

By Jay Highley

With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.

Tetherball launches new customer loyalty program software

Published: September 28, 2009

Tetherball has updated its Mobiquitous technology to give marketers further analysis of their mobile loyalty programs and response to other mobile initiatives.

When it comes to mobile marketing think loyalty, not coupons

Published: September 4, 2009

By Jay Highley

News stories tout the revolution of mobile coupons that allow customers to wave phones in front of scanners at retail locations to redeem offers and coupons. Sound too good to be true? It is.

Mobile coupons: ideal tool for consumer acquisition, retention

Published: July 10, 2009

NEW YORK -- Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

Dairy Queen launches RFID-based mobile loyalty program

Published: June 2, 2009

Dairy Queen is running a mobile rewards loyalty program using radio-frequency identification -- RFID tags -- to send coupons and offers to consumers' handsets.

HotBox Pizza runs mobile loyalty program

Published: May 28, 2009

In its second attempt at a mobile loyalty program, HotBox Pizza turned out better results with the help of mobile marketing company Tetherball.

Coca-Cola runs mobile campaign for Coke Zero, loyalty program

Published: August 4, 2008

Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.