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Tag: Jeff Arbor


Total Results: 2

Nike, Fanta augmented reality case studies showcased at MMF
Published: June 10, 2010
NEW YORK – Augmented reality is truly the future of mobile, per panelists presenting client case studies at the Mobile Marketing Forum.
Mobile marketing is about conversion, says IAB panelist
Published: July 22, 2008
NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.