Tag: Jeff Arbour

Total Results: 4

Intel exec: Mobile Web advertising more effective than in-app ads: Published: July 20, 2010; NEW YORK � An Intel executive revealed that the company's mobile Web advertising garners better click-through rates than in-application ads at the IAB�s Marketplace: Mobile conference.
Simplicity key to success in mobile: Published: July 14, 2009; NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.
Brands starting to get mobile: ThinkMobile panelists: Published: March 20, 2009; NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.
Brands increasing mobile spend despite economy: Mobile Marketing Day panel: Published: February 27, 2009; NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.