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Tag: Jeff Hasen

Total Results: 89

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Marketers pressured to match strides with mobile-savvy consumers: IAB report
Published: October 6, 2014
More consumers want to respond in the mobile marketplace with their digital wallets or the swipe of a phone, ratcheting up the pressure on marketers to catch up, according to the Interactive Advertising Bureau’s new report on “The State of the Mobile World.”
Ford borrows a better idea to get closer to customers
Published: October 2, 2014
By Jeff Hasen

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

When closeness via mobile is too close
Published: July 17, 2014
By Jeff Hasen

It did not have the stench or uneasy feeling of that “Close Encounter of the D Train” kind, but a moment at this week’s CEO/CMO Summit put on by the Mobile Marketing Association had even the hardened of marketers turning up their noses.

Sony builds out mobile social platform to own World Cup sponsorship
Published: May 13, 2014
Sony wants to take its sponsorship of the upcoming FIFA World Cup in Brazil up a notch with a branded and owned social network that aggregates content into one place.
Nivea’s Bluetooth-enabled print ad tracks kids at the beach
Published: May 12, 2014
Nivea Sun Kids promises to protect children’s skin at the beach and now, building off the idea of protection, the brand is giving parents a way to help prevent kids from running off by themselves via a protector strip with a built-in locator and mobile application so parents can track their children.

Coca-Cola, Home Depot put new spin on receipt promotions via mobile
Published: April 24, 2014
Home Depot, Coca-Cola and Makita are teaming up on a new campaign that leverages a print receipt to give away a trip and tickets for the upcoming FIFA World Cup in Brazil.
Disney, HSN take retail movie marketing up a notch with multiplatform push
Published: April 11, 2014
Mobile plays a critical role in how Disney plans to market several of its upcoming films over the next couple of years with HSN in what the company claims is its first partnership with an omnichannel retailer.
The Knot triggers wedding inspiration via local app features
Published: April 7, 2014
Bridal destination The Knot is rolling out an update to an application launched earlier this year that helps brides map out their weddings with local resources.
How Burger King throws away money with mass-market SMS approach
Published: February 27, 2014
Burger King gets points for leveraging SMS to raise awareness of new products with a wide audience, but the brand is missing a key opportunity to drive sales by not customizing messages to activate recipients.
Chipotle boosts SMS database to debut original video series
Published: February 20, 2014
Chipotle is coordinating the launch of a new original video series with a mobile sweepstakes that leverages SMS to keep viewers tuned in.