Tag: Jeff Hasen

Total Results: 18

Advertisers get failing grade for mobile marketing during Super Bowl broadcast

Published: February 9, 2010

By Jeff Hasen

Clearly, the mobile industry has to work harder to convince the world�s biggest brands and agencies to add mobile components while reaching the world�s biggest audience.

Apple iPad is middle ground between laptop and iPhone: Steve Jobs

Published: January 28, 2010

Apple CEO Steve Jobs confirmed yesterday at the Yerba Buena Center in San Francisco that the iPad, the company�s new tablet, is the middle ground between a laptop and an iPhone.

Duane Reade polls New Yorkers for Delish brand cookie promo

Published: December 22, 2009

Drug store chain Duane Reade used SMS to ask New Yorkers a question: �How do you like your cookies?�

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns � if used correctly.

HBO mobile campaign claims 13 percent click-through rate

Published: November 11, 2009

HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.

Consumers want more marketing messages: Study

Published: November 4, 2009

Growing consumer interest in mobile marketing and customer loyalty programs has created a significant opportunity for brands to connect with customers on their mobile devices.

Fox Chevrolet one-day mobile promo results in 34 car sales

Published: October 14, 2009

Timonium, MD-based Fox Chevrolet was able to sell 34 cars in a single day through a mobile marketing program meant to drive consumers into the auto dealer�s lot.

CTIA round-up: marketers� reactions split

Published: October 12, 2009

While the various rooftop parties all received rave reviews, marketers� take on the actual agenda of the CTIA show ranged from enthusiastic to "Eh."

HipCricket rolls out fully trackable SMS mobile coupons

Published: October 1, 2009

Mobile marketing firm HipCricket has introduced an SMS mobile coupon service targeted toward retailers and quick-service restaurants.

Fox uses SMS to tie the knot for new show

Published: September 11, 2009

Fox�s test-phase program Wedlock or Deadlock has turned to mobile to create further viewer interaction with the hopes of launching the reality show nationwide.