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Tag: Jeff Hasen


Total Results: 112

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GEICO seeks to boost response time on mobile with Quick Messaging
Published: June 2, 2015
GEICO’s rollout of Quick Messaging, a text-based, in-app messaging function that allows mobile users to speak directly with GEICO in real-time from their smartphones or tablets, points to mobile’s ability to deliver important information in consumers’ moments of need, a mainstay of the crisis-driven insurance vertical.
NCAA tracks Final Four sponsor mentions on social to gauge ROI
Published: June 1, 2015
The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.
One in four app users discovers an app through search: Google
Published: May 8, 2015
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Adidas-Spotify mobile app partnership helps music listen to runners
Published: May 1, 2015
Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.
Marketers should tap location history of mobile consumers: report
Published: April 28, 2015
Customers who frequent the same locations at the same time typically have similar purchase preferences, pointing to how marketers can enhance their advertising strategy by tapping the location history of consumers, according to a report from Columbia Business School.
Mobile money flowing, it’s time to correct some mistakes
Published: April 9, 2015
By Jeff Hasen

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

MLB swings at Apple Watch users as baseball returns for 2015
Published: April 6, 2015
MLB.com At Bat has added Apple Watch users to its target audience on Major League Baseball’s official mobile application for the 2015 season, providing fans with vital scores, statistics and content to enhance engagement with the sport.
Unlike SXSW, the MMA Forum focused on business results
Published: March 20, 2015
By Jeff Hasen

NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.

Marriott works out fitness-first incentives for travelers on mobile
Published: March 9, 2015
Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.
Mobile sports video consumption growth bolsters case for personalization
Published: February 9, 2015
Surging consumption of mobile sports video by fans in all major age groups last year shows why marketers need to crank up their efforts to make campaigns more personal, suggests Nielsen’s look at the just-completed year in sports media.
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