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Tag: Jeff Hasen


Total Results: 116

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5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

SeatGeek channels 50pc of spend into mobile to reach millennials
Published: July 8, 2015
Sports and concert tickets platform SeatGeek is spending approximately 50 percent of its advertising spend on mobile, proving that booking excursions on personal devices continues to gain traction among millennials.
A-Max Auto aims to fuel Texas emissions reduction via mobile
Published: July 6, 2015
A-Max Auto Insurance and the Texas Department of Transportation are teaming up to leverage a mobile Web application to show drivers how reducing vehicle emissions can save gas money.
GEICO seeks to boost response time on mobile with Quick Messaging
Published: June 2, 2015
GEICO’s rollout of Quick Messaging, a text-based, in-app messaging function that allows mobile users to speak directly with GEICO in real-time from their smartphones or tablets, points to mobile’s ability to deliver important information in consumers’ moments of need, a mainstay of the crisis-driven insurance vertical.
NCAA tracks Final Four sponsor mentions on social to gauge ROI
Published: June 1, 2015
The NCAA’s tracking of sponsor mentions and visibility in fan social media photos and videos to ensure tournament sponsors' return on investment during the March Madness college basketball tournament points to a new use for social while underscoring the value of paying close attention to consumers.
One in four app users discovers an app through search: Google
Published: May 8, 2015
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Adidas-Spotify mobile app partnership helps music listen to runners
Published: May 1, 2015
Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.
Marketers should tap location history of mobile consumers: report
Published: April 28, 2015
Customers who frequent the same locations at the same time typically have similar purchase preferences, pointing to how marketers can enhance their advertising strategy by tapping the location history of consumers, according to a report from Columbia Business School.
Mobile money flowing, it’s time to correct some mistakes
Published: April 9, 2015
By Jeff Hasen

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

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