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Tag: Jeff Hasen

Total Results: 121

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Why mobile is a gateway tool for hiring millennials
Published: December 18, 2015
Although mobile is typically synonymous with personal communication and advertising opportunities, it is also functioning as an optimal tool for locating premium new talent, especially among the millennial generation.
Stella Artois pours mobile-optimized music, gift guides into holiday campaign
Published: December 1, 2015
Stella Artois is spotlighting its holiday campaign on mobile by enabling consumers to stream an original John Legend song on its optimized site and shop a curated gift guide done in collaboration with online retailer Gilt.
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
Published: November 19, 2015
By Jeff Hasen

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

Dewar’s matures mobile strategy with virtual reality tour
Published: October 14, 2015
Bacardi Limited’s Dewar’s Scotch brand is bolstering its mobile marketing efforts by introducing a 360-degree virtual reality experience on a mobile-optimized microsite, enabling fans to take a guided tour through the Scottish highlands and immersing them in how the whiskey is made.
Stock market’s volatility threatens mobile hiring if it continues
Published: September 8, 2015
While the stock market’s recent volatility has depreciated the value of several digital conglomerates, other technology companies should not let this prevent them from hiring for mobile-related positions as these bumps are likely to have only a short-term effect, unless the uncertainty continues.
5 words to describe courageous mobile marketers
Published: August 24, 2015
By Jeff Hasen

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Mastering the art of mobile persuasion
Published: July 10, 2015
By Jeff Hasen

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

SeatGeek channels 50pc of spend into mobile to reach millennials
Published: July 8, 2015
Sports and concert tickets platform SeatGeek is spending approximately 50 percent of its advertising spend on mobile, proving that booking excursions on personal devices continues to gain traction among millennials.
A-Max Auto aims to fuel Texas emissions reduction via mobile
Published: July 6, 2015
A-Max Auto Insurance and the Texas Department of Transportation are teaming up to leverage a mobile Web application to show drivers how reducing vehicle emissions can save gas money.
GEICO seeks to boost response time on mobile with Quick Messaging
Published: June 2, 2015
GEICO’s rollout of Quick Messaging, a text-based, in-app messaging function that allows mobile users to speak directly with GEICO in real-time from their smartphones or tablets, points to mobile’s ability to deliver important information in consumers’ moments of need, a mainstay of the crisis-driven insurance vertical.
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