Tag: Jeff Hasen

Total Results: 44

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

An acquisition marketing strategy that excludes mobile is a failure

Published: April 18, 2011

Acquisition marketing channels such as direct mail are making a comeback after a slight dip in spend that was caused by economically-driven caution on the part of marketers.

Five common SMS marketing mistakes

Published: March 30, 2011

Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

Is there a point to QR codes in an SMS-dependent society?

Published: March 17, 2011

QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

Super Bowl XLV a Super XL disappointment

Published: February 8, 2011

By Jeff Hasen

Verizon Wireless told us that, yes, it can hear us now. The rest of the Super Bowl television advertisers either did not hear or chose to ignore us.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

How to create a love affair between mobile and Valentine’s Day

Published: January 14, 2011

Because mobile marketing strategies matured throughout 2010, Valentine’s Day efforts using the medium will be more sophisticated than ever before with video, SMS, coupons and loyalty programs topping marketers’ to-do list.

Mobile marketing misses of 2010

Published: December 30, 2010

By Jeff Hasen

Asked to play the Bah! Humbug! role in this season of celebration, my job is to identify and try to explain some of the mobile misses in 2010.

Intersection of mobile, social creating increased opportunity for brands: survey

Published: December 14, 2010

The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.