Tag: Jeff Hasen

Total Results: 48

City of Baltimore targets youth demographic via mobile club

Published: August 12, 2009

The city of Baltimore has launched a mobile marketing effort to promote its "Pledge to Engage in Actions Considerate of Everyone (PEACE)" initiative.

To offer mobile coupons, or not to, that’s the question: MMF panel

Published: June 4, 2009

NEW YORK -- The coupon debate at the MMA's Mobile Marketing Forum was a heated session with speakers debating whether mobile coupons can drive consumers in-store.

Marketers miss mobile opportunity for Super Bowl

Published: February 3, 2009

By Jeff Hasen

Neither the Arizona Cardinals nor mobile marketers showed much in the first half of the Super Bowl. Then, the Cardinals stormed back, while mobile marketers didn't get into the game.

Jiffy Lube mobile coupons bring 50 percent new households

Published: January 30, 2009

How can businesses in this economic slump extend their traditional media buy by adding a mobile component and benefit? Ask a local Jiffy Lube auto oil change location in Ames, IA.

Obama campaign to announce VP choice by text

Published: August 12, 2008

Presidential candidate Barack Obama's campaign will soon announce his choice of vice president through email and text message in a deft move that will also balloon his database.

Spanish Broadcasting System signs on with HipCricket

Published: June 24, 2008

Mobile marketing software company HipCricket and the Spanish Broadcasting System Inc. have partnered to introduce Spanish radio stations to HipCricket's Hispanic Mobile Marketing Network.

Miami radio station doubles VIP listener database via SMS contest

Published: May 21, 2008

When Miami-based Power 96 FM commissioned HipCricket for a mobile campaign, the radio station never even dreamed of having more than 4 million listeners interact with the brand.

Radio, TV stations use text alerts for emergency broadcasts

Published: January 18, 2008

Television and radio stations around the United States have extended the meaning of broadcasting with mobile as a medium to fill information gaps.