Tag: Jeff Hilimire
Total Results: 3
- What is holding some marketers back from mobile?
- Published: March 9, 2011
- By Jeff Hilimire
Mobile ad spending nationwide may grow by 80 percent this year and reach $1 billion, but $1 billion is an imperceptible dent in the total global ad spending of nearly $450 billion.
- Attention, marketers: Please don’t ruin mobile!
- Published: May 3, 2010
- By Jeff Hilimire
Your boss wants you to do it. Her boss wants you to do it. Heck, even your competitors are starting to do it. You want to reach customers on their mobile phone. Please don’t!
- Why mobile check-in apps may be the future of location-based marketing
- Published: March 3, 2010
- By Jeff Hilimire
Check-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.
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