Tag: Jenny Bridges

Total Results: 7

AT&T cements mobile bar code strategy with three new services

Published: August 4, 2010

Wireless carrier AT&T has launched three mobile bar code services with the goal of asserting its dominance in the emerging interactive marketing channel.

AT&T decision to end unlimited data plans threatens mobile content consumption

Published: June 3, 2010

If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected.

AT&T’s lawsuit to silence “misleading” Verizon ads dismissed

Published: December 3, 2009

AT&T Mobility’s lawsuit against Verizon’s “There’s A Map For That” ads has been dismissed in the U.S. District Court for the Northern District of Georgia Atlanta Division.

AT&T connects families with Santa via SMS

Published: November 25, 2009

Santa Claus is using the latest digital tools to spread holiday cheer through a text-messaging campaign and an application on AT&T U-verse TV, according to the North Pole.

AT&T runs March Madness college basketball texting sweepstakes

Published: March 2, 2009

AT&T and NCAA Men's Basketball are connecting fans with their favorite teams via mobile and giving them a chance to win free tickets to this year's championship game.

AT&T acquires Wayport to advance Wi-Fi strategy

Published: December 16, 2008

AT&T Inc., the No. 1 carrier, has finalized the acquisition of Wayport Inc. to provide better mobile Internet coverage for its customers using the iPhone, BlackBerry or other smartphones.

Yahoo to power AT&T mobile search

Published: September 9, 2008

In response to an impending partnership between Google and Verizon, Yahoo has partnered with AT&T to power mobile search on the wireless carrier's on-deck portal.