Tag: Jeremy Lockhorn

Total Results: 4

Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior: Published: November 10, 2011; Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers� television watching habits, according to a new report from Razorfish.
Razorfish exec: Integrate mobile ads into TV media buys: Published: October 6, 2011; NEW YORK � Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV.
Microsoft Advertising launches third-party mobile ad serving: Published: September 10, 2010; Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.
Mobile Web traffic grows, not slows, during summer: Published: July 30, 2010; Mobile Web browsing has defied traditional Internet traffic trends by increasing this summer rather than dropping off.