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Tag: JetBlue

Total Results: 21

   Displaying: 1 - 10

JetBlue fuels improved customer service via iPad mini deployment
Published: August 19, 2014
JetBlue Airways announced that it will provide each inflight crewmember with an iPad mini for use as a point of sale and document management device, as the acceleration of WiFi installations on aircraft combined with the large number of passengers carrying one or more digital devices is creating momentum for inflight innovations focusing on digital developments.
Why American Airlines wins at social media CRM
Published: August 4, 2014
When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social media to deliver almost instant responses to customer queries and concerns.
Top 10 mobile advertising campaigns from the first half of 2014
Published: July 1, 2014
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
JetBlue tailors mobile ads to target tablets and smartphones separately
Published: April 4, 2014
JetBlue’s new advertising campaign aims to make a clear differentiation between smartphone and tablet advertising with a combination of long-form video, messaging and geofencing.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
Travel sites leave mobile users in the cold during Polar Vortex
Published: January 14, 2014
The recent streaks of extreme cold weather called the Polar Vortex saw a spike in mobile traffic to travel sites and revealed a significant opportunity to create compelling mobile experiences during disruptive weather events.
Brands welcome voice-enabled ads for more organic mobile experiences
Published: December 20, 2013
Voice-enabled ads are shaping up as an interesting new advertising option on mobile, with promises of helping marketers move beyond the static banner ad to take meaningful advantage of the unique features found on smartphones.

NHL, JetBlue execs to dish on mobile at New York event
Published: September 30, 2013
Executives from the National Hockey League, OMD, JetBlue and ClearChannel will discuss mobile’s role in their marketing plans and trends coming down the pipeline at Zoove’s Mobile Marketing in the Morning event this week.
JetBlue differentiates mobile ad efforts via voice recognition
Published: September 19, 2013
JetBlue is the first brand in the United States to test a new type of mobile ad that leverages voice to create a two-way conversation.
Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013
Published: February 8, 2013
By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

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