Tag: JetBlue

Total Results: 12

Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

Published: February 8, 2013

By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

JetBlue exec: Mobile is discovery piece for travelers

Published: January 22, 2013

NEW YORK – A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing.

Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Published: October 3, 2012

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

JetBlue has one of the fastest performing mobile sites around: study

Published: April 11, 2012

Travel-related mobile sites deliver the second fastest average response times when compared with other verticals, according to a new report from Compuware.

ESPN exec: Mobile application promotion needs to go beyond app stores

Published: March 30, 2012

Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.

JetBlue exec: Mobile is a medium of convenience

Published: March 23, 2012

NEW YORK – A JetBlue executive at the 4th annual Mobile Marketing Day 2012 conference said that the company is constantly looking at ways to innovate in the mobile space and provide a seamless and convenient experience for its busy travelers.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

JetBlue sees 39K interactions with mobile ad unit

Published: August 9, 2011

JetBlue saw more than 39,000 interactions with its rich-media mobile ad unit, which highlighted the company’s “Celebrity Baggage” campaign.

Amazon top mobile retail Web site: Gomez

Published: November 21, 2009

Gomez found that between Nov. 1-15 the average response time for 14 mobile retail sites was 4.73 seconds and that the sites were available, on average, 98.74 percent of the time.