Tag: JiWire

Total Results: 15

Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows

Published: January 10, 2013

Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

Tennent’s Lager launches location-based campaign to highlight Scotland’s culture

Published: December 27, 2011

Alcohol brand Tennent’s Lager is running a location-based mobile advertising campaign to emphasize the defining characteristics of Scotland’s cities.

What impact did Apple's Steve Jobs have on mobile advertising, marketing and content?

Published: August 26, 2011

If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.

Boom in new Android users accessing Wi-Fi after holidays: JiWire

Published: January 11, 2011

The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.

Target iAd campaign indicative of mobile advertising’s course in 2011

Published: December 20, 2010

Retailer Target’s iAd holiday campaign is a sign of where mobile advertising in going in 2011. Creative executions will be like nothing ever even imagined on the mobile platform.

Ritz Camera tests new location-based ad platform to drive foot traffic

Published: December 16, 2010

Brands such as Ritz and Wolf Camera, Gap, Clinique, Hewlett-Packard and Groupon have partnered with JiWire to run location-targeted advertising campaigns.

Us Weekly connects on-the-go readers with updated mobile content

Published: November 24, 2010

Us Weekly is keeping on-the-go readers updated with its editorial content via a new iPhone application that delivers breaking news to their handset.

JiWire acquires NearbyNow to grow location-based advertising for brands

Published: November 24, 2010

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile.

Jeep breaks location-based in-app ad campaign for Grand Cherokee

Published: September 23, 2010

Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.

Mobile ads are good starting point for nonprofits engaging donors

Published: August 27, 2010

NEW YORK - Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that.