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Tag: JiYoung Kim

Total Results: 3

Full-service vs. niche: Brands split on which agency route to go
Published: June 28, 2013
As marketers increasingly look to build out their mobile initiatives, cross-channel and goal-driven campaigns are forcing brands to either ask for more collaborative efforts from their full-service agencies or branch out and work with a mobile-specific agency.
Mobile advertising supply continues to exceed demand: Digiday Mobile panelists
Published: September 22, 2011
NEW YORK Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.
Timberland launches marketing campaign to drive mobile commerce
Published: September 15, 2009
Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.
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