Tag: Jill

Total Results: 16

Thomsonlocal.com mobilizes Web site to push into local search

Published: March 8, 2012

Britain-based business directory Thomsonlocal.com has rolled out a mobile site after seeing high traffic from users who are looking for local content.

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

McCormick beefs up mobile efforts via foursquare promotion

Published: July 7, 2011

Food manufacturer McCormick & Co. is using foursquare this summer to interact with grillers and reward them by checking in to their backyards.

Despite high mobile penetration, usage varies widely: panelist

Published: May 13, 2011

NEW YORK - An Arc Worldwide executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said the big difference between heavy and light mobile shoppers is in how they use mobile devices in the process of their lives.

Adidas promotes Super 64 tournament via mobile app

Published: December 29, 2010

Adidas is promoting its Super 64 tournament via an iPad and iPhone application that features information on the participating teams.

Virgin America exec boasts 92pc coupon redemption rate for location-based mobile campaign

Published: November 5, 2010

NEW YORK – Executives from Virgin America and NBC Universal’s Bravo shared case studies of successful location-based mobile marketing campaigns during presentations at ad:tech.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Geotargeted mobile coupons and ads more effective than online

Published: August 30, 2010

Holiday marketers take note: Mobile coupons and ads that are targeted by location are more effective than online coupons and ads.

Ubisoft click-to-play mobile video ads see 1.3 percent CTR

Published: March 16, 2010

Ubisoft leveraged interactive mobile video and banner ads to promote both the Assassin’s Creed II console game title and its iPhone application.

IKEA uses augmented reality to launch PS furniture collection

Published: November 26, 2009

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.