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Tag: Joao Machado


Total Results: 2

Brands should outline mobile strategy before rushing into apps: panelist
Published: September 29, 2010
NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.
Land Rover generates test drives from mobile campaign
Published: February 11, 2008
Ford Motor Co.'s Land Rover is leveraging touch-screen technology on mobile devices to generate test drives at dealerships.