Tag: Joe Las

Total Results: 4

56pc of smartphone owners plan to use device during the Super Bowl: IAB: Published: February 3, 2012; Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.
IAB releases guidelines to standardize rich media ads: Published: October 21, 2011; New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.
IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery: Published: November 10, 2010; To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released �Mobile Web Advertising Measurement Guidelines.�
HP exec: brands� mobile spend will be up in 2010: Published: December 3, 2009; After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.