Tag: Joe Meyer

Total Results: 4

Barnes & Noble drives Nook app downloads via exclusive HopStop ad push: Published: March 7, 2011; Book retailer Barnes & Noble is running an exclusive two-month mobile advertising campaign within HopStop�s new application for Google�s Android to promote its Nook ebook reader.
HopStop CEO: Location-targeted mobile ads 20 times more effective than online: Published: March 4, 2011; NEW YORK � HopStop�s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.�s Local Online Advertising Conference.
Hertz breaks multichannel location-based campaign to increase car rentals: Published: November 23, 2010; Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies� operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.
Brands should allocate more spend to mobile this holiday season: panel: Published: September 3, 2010; NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.