Tag: Johanna Werther

Total Results: 6

Google spurs mobile marketing conversation with interactive guide

Published: April 27, 2012

With marketers increasingly concerned about how – not if – they should invest in mobile, Google has released the Mobile Playbook to address some of the most frequent questions marketers have about mobile.

Adidas campaign points to effectiveness of multiscreen advertising

Published: September 30, 2011

Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

Seattle’s Best Coffee ads deliver 139K users to brand’s mobile site

Published: September 13, 2010

Starbucks-owned Seattle’s Best Coffee’s mobile advertising campaign to promote its new canned ice coffee drove 139,000 users to the brand’s mobile site.

Samsung AdMob campaign nets 200,000 mobile ad interactions

Published: August 30, 2010

Samsung partnered with Google’s AdMob to promote a new line of LED 3D TVs, driving nearly 200,000 consumers to tap or click to expand the mobile ad.

Armani Exchange mobile ads garner 1.22 percent CTR

Published: August 24, 2009

Armani Exchange's first mobile ad campaign to promote its Spring 2009 collection saw an average click-through rate of 1.22 percent and interaction rates as high as 14.5 percent on the mobile site.

AdMob reaches milestone: 100B mobile ads served

Published: August 10, 2009

Mobile ad network AdMob claims to have served more than 100 billion mobile ads over the last three years since the company's launch.