Tag: John Zehr

Total Results: 9

ESPN is Mobile Publisher of the Year

Published: October 22, 2010

ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

ESPN keeps cranking out iPhone apps

Published: May 24, 2010

ESPN is expanding its mobile reach by introducing six locally-targeted applications and ESPN Passport for Apple’s iPhone and iPod touch.

Disney launches video content apps to support its TV shows, movies

Published: April 7, 2010

Disney has introduced applications from all of its businesses on Apple’s iPad as part of its ongoing strategy to provide original creative content for consumers.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

Jaguar debuts mobile ad campaign in new ESPN app

Published: August 31, 2009

Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.

ESPN exec reveals mobile monetization tactics

Published: August 28, 2009

BRISTOL, CT -- During an exclusive one-on-one interview, an ESPN executive chatted about the network's mobile strategy and discussed mobile advertisers such as Lexus and EA.

Mobile may create major new consumer properties: CTIA panelists

Published: April 3, 2008

LAS VEGAS -- Will the mobile Internet see the creation of new billion-dollar startups?