Tag: Johnson and Johnson

Total Results: 7

What Apple should learn from Tylenol—and fast

Published: July 15, 2010

In the face of mounting criticism of the iPhone 4’s signal problems, Apple must act fast to do good by its consumers and nip this public relations disaster in the bud before it gets worse.

Mobile Distillery reveals major organization overhaul, future growth plans

Published: February 16, 2010

After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

Johnson & Johnson ads in What to Expect app see 3 percent CTR

Published: October 26, 2009

Johnson & Johnson’s mobile ads for its Head-to-Toe baby lotion within the What to Expect iPhone application are seeing a 3 percent click-through-rate.

Johnson & Johnson’s Zyrtec runs mobile banner campaign on app

Published: March 31, 2009

Johnson & Johnson's Zyrtec allergy brand is running expandable banner ads on The Weather Channel for iPhone 2.0, which is now ad-supported, but still free for consumers.

Johnson & Johnson breaks multichannel mobile campaign

Published: November 10, 2008

Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.