Tag: Johnson and Johnson

Total Results: 6

Mobile Distillery reveals major organization overhaul, future growth plans

Published: February 16, 2010

After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

Johnson & Johnson ads in What to Expect app see 3 percent CTR

Published: October 26, 2009

Johnson & Johnson�s mobile ads for its Head-to-Toe baby lotion within the What to Expect iPhone application are seeing a 3 percent click-through-rate.

Johnson & Johnson�s Zyrtec runs mobile banner campaign on app

Published: March 31, 2009

Johnson & Johnson's Zyrtec allergy brand is running expandable banner ads on The Weather Channel for iPhone 2.0, which is now ad-supported, but still free for consumers.

Johnson & Johnson breaks multichannel mobile campaign

Published: November 10, 2008

Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.