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Tag: Johnson and Johnson


Total Results: 2

Johnson & Johnson breaks multichannel mobile campaign
Published: November 10, 2008
Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.
Mobile marketing is about conversion, says IAB panelist
Published: July 22, 2008
NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
Gain A New Perspective