Tag: Jon Jackson

Total Results: 9

Why a mobile CRM strategy is key

Published: September 6, 2011

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Cricket delivers free content, coupons to consumers’ idle screen

Published: April 1, 2009

Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides content, along with offers, directly to the home screen of customers' mobile devices.

Pizza Hut, others run advertiser-sponsored offers on Alltel idle screen

Published: November 21, 2008

Alltel Wireless has launched a new advertiser-supported service that delivers content to the mobile phone's idle screen.

Nickelodeon's Go, Diego, Go mobile campaign claims 30 percent click-through

Published: October 20, 2008

Nickelodeon's Go, Diego, Go Live! event used mobile to fill the seats of the Rose Garden auditorium when their show came to Portland, OR, in July.

Jiffy Lube tests mobile coupons

Published: September 26, 2008

Jiffy Lube and several Portland-area companies are taking part in a pilot program that provides free content and discounts exclusively to Cricket Communications' subscribers.

Mobile Posse to launch mobile ad-supported sports content

Published: July 18, 2008

Mobile content and advertising company Mobile Posse Inc. has partnered with sports information provider Stats LLC to bring ad-supported sports content to mobile.