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Tag: Jon Vlassopulos

Total Results: 10

Kernel Seasonís sponsors movie trivia game in USA Today iPad app
Published: January 8, 2014
Kernel Seasonís is interacting with movie fans with a new native ad unit via the USA Today iPad application that gamifies movie trivia.
Relativity launches in-app campaign to spark movie engagement
Published: September 11, 2013
Movie studio Relativity has launched a native mobile advertising program for its new film "The Family" within the Trailerpop mobile application.

Kraft Foods publishes first branded eBook to boost holiday marketing
Published: December 13, 2010
Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.
Where are all the iAd campaigns?
Published: July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
Strategic tips for brand mobile marketing: CTIA panel
Published: March 26, 2010
LAS VEGAS - Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies.
Moderati launches Xmas Romplr app for holidays
Published: December 24, 2009
Moderati, developers of the Romplr Remix platform, are letting iPhone and iPod touch users put their own spin on the holiday with the release of Xmas Romplr: Remix.
Coca-Cola's vitaminwater app sees 250K downloads in two weeks
Published: December 16, 2009
Coca-Cola Co.ís vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks in the App Store.
Integrate mobile, social apps into marketing strategy: digiday panel
Published: August 13, 2009
NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.
Mobile good platform to make music interactive: Moderati
Published: August 13, 2009
Bellrock Media's U.S. subsidiary, Moderati, has released the next edition of "Romplr," its interactive mobile music platform.
Mobile outperforming online in multichannel campaigns: CTIA panel
Published: April 2, 2009
LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.
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