Tag: Jon Vlassopulos

Total Results: 8

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Strategic tips for brand mobile marketing: CTIA panel

Published: March 26, 2010

LAS VEGAS - Some of the biggest businesses in the world have embraced mobile marketing to complement traditional forms of advertising and have incorporated it into their brand strategies.

Moderati launches Xmas Romplr app for holidays

Published: December 24, 2009

Moderati, developers of the Romplr Remix platform, are letting iPhone and iPod touch users put their own spin on the holiday with the release of Xmas Romplr: Remix.

Coca-Cola's vitaminwater app sees 250K downloads in two weeks

Published: December 16, 2009

Coca-Cola Co.’s vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks in the App Store.

Integrate mobile, social apps into marketing strategy: digiday panel

Published: August 13, 2009

NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.

Mobile good platform to make music interactive: Moderati

Published: August 13, 2009

Bellrock Media's U.S. subsidiary, Moderati, has released the next edition of "Romplr," its interactive mobile music platform.

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.