Tag: Jonathan Bulkeley

Total Results: 10

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year � the Super Bowl � to promote new DVD and Blu-ray releases.

Mobile provides instant interaction with consumers: Industry execs

Published: January 20, 2010

The extraordinary numbers seen by the Red Cross� SMS campaign to raise funds for Haiti disaster relief has caused many to realize how instrumental mobile can be in getting a message out.

Frito-Lay's Cheetos places 2D bar codes on packaging

Published: October 15, 2009

The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers.

Pepsi uses 2D bar codes to promote Pepsi Max sampling

Published: September 15, 2009

PepsiCo�s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a wide variety of content and information.

Guinness taps mobile for 250th anniversary celebration

Published: September 10, 2009

Irish brewer Guinness is using 2D bar code technology to promote its 250th anniversary celebration.

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.

Sprint, Scanbuy deal to change mobile commerce?

Published: July 8, 2009

Sprint has taken a step that may change the mobile commerce landscape.

First 2D bar code on book links to Amazon.com

Published: May 4, 2009

A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title's page on Amazon's mobile Web site.

Sears, Fandango add mobile to marketing mix

Published: June 11, 2008

NEW YORK -- Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.

Brazilian carrier taps Scanbuy for mobile barcode technology

Published: January 24, 2008

Brazilian carrier Vivo has partnered with Scanbuy to become the first mobile operator in Latin America to use 2D barcodes.