Tag: Jonathan Bulkeley

Total Results: 12

Verizon Wireless unveils 2D bar code initiatives

Published: May 13, 2010

Verizon customers can get one-click access to product information, including app downloads and consumer reviews, using ScanLife, a free application downloadable on more than 30 devices.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year – the Super Bowl – to promote new DVD and Blu-ray releases.

Mobile provides instant interaction with consumers: Industry execs

Published: January 20, 2010

The extraordinary numbers seen by the Red Cross’ SMS campaign to raise funds for Haiti disaster relief has caused many to realize how instrumental mobile can be in getting a message out.

Frito-Lay's Cheetos places 2D bar codes on packaging

Published: October 15, 2009

The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers.

Pepsi uses 2D bar codes to promote Pepsi Max sampling

Published: September 15, 2009

PepsiCo’s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a wide variety of content and information.

Guinness taps mobile for 250th anniversary celebration

Published: September 10, 2009

Irish brewer Guinness is using 2D bar code technology to promote its 250th anniversary celebration.

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.

Sprint, Scanbuy deal to change mobile commerce?

Published: July 8, 2009

Sprint has taken a step that may change the mobile commerce landscape.

First 2D bar code on book links to Amazon.com

Published: May 4, 2009

A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title's page on Amazon's mobile Web site.