Tag: Jonathan Bulkeley
Total Results: 10
- Warner Bros. uses mobile bar codes to promote movies
- Published: February 5, 2010
- Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year – the Super Bowl – to promote new DVD and Blu-ray releases.
- Mobile provides instant interaction with consumers: Industry execs
- Published: January 20, 2010
- The extraordinary numbers seen by the Red Cross’ SMS campaign to raise funds for Haiti disaster relief has caused many to realize how instrumental mobile can be in getting a message out.
- Frito-Lay's Cheetos places 2D bar codes on packaging
- Published: October 15, 2009
- The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers.
- Pepsi uses 2D bar codes to promote Pepsi Max sampling
- Published: September 15, 2009
- PepsiCo’s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a wide variety of content and information.
- Guinness taps mobile for 250th anniversary celebration
- Published: September 10, 2009
- Irish brewer Guinness is using 2D bar code technology to promote its 250th anniversary celebration.
- Mobile drives incremental sales from on-the-go consumers: panel
- Published: July 13, 2009
- NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.
- Sprint, Scanbuy deal to change mobile commerce?
- Published: July 8, 2009
- Sprint has taken a step that may change the mobile commerce landscape.
- First 2D bar code on book links to Amazon.com
- Published: May 4, 2009
- A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title's page on Amazon's mobile Web site.
- Sears, Fandango add mobile to marketing mix
- Published: June 11, 2008
- NEW YORK -- Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.
- Brazilian carrier taps Scanbuy for mobile barcode technology
- Published: January 24, 2008
- Brazilian carrier Vivo has partnered with Scanbuy to become the first mobile operator in Latin America to use 2D barcodes.













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