Tag: Jose Villa
Total Results: 2
- Choose wisely: Mobile application or Web site?
- Published: May 13, 2009
- By Jose Villa
An IAB report says that the longer people have mobile phones, the more likely they are to use them for both voice and data services. What is the path to reach these data users -- mobile app or mobile site?
- Why mobile marketing works for multicultural audiences
- Published: September 15, 2008
- By Jose Villa
The Apple iPhone 3G is opening up a whole new world for mobile marketers. With an easier-to-swallow price point, the iPhone now can compete with other mobile phones on a mass-acceptance level.
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