Tag: Joseph Oliver
Total Results: 2
- 7-Eleven sees click-through in mobile-game ads
- Published: June 23, 2008
- 7-Eleven Inc., one of the leading convenience store chains, has achieved a 7.5 percent click-through rate in a mobile game pre-roll ad campaign.
- Xbox game promo results in 8.3 percent click-through
- Published: May 27, 2008
- Activision, publisher of the Guitar Hero III game, promoted the launch of the Xbox console game, targeting mobile gamers assuming they have a higher propensity toward other forms of game play.
