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Tag: Josh Martin

Total Results: 35

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Apps still present significant opportunities for marketers
Published: January 8, 2013
As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.

The Daily shutdown highlights digital-only publishing challenges
Published: December 4, 2012
Media conglomerate News Corp. is shutting down its mobile-only publication The Daily, pointing to the problems that publishers have had with gaining both scalability and revenue with their mobile initiatives.
Does Windows 8 have a leg-up on app discoverability?
Published: November 12, 2012
Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.
Google plays catch-up with deal to acquire Snapseed
Published: September 19, 2012
In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.

Google knuckles down on developer policies to clean up app store
Published: August 13, 2012
Google has updated the developer policies for its apps store that are aimed at making content and advertising less spammy and will give users greater transparency around what to expect from applications.
New York Times waves warning flag to publishers, developers by dropping BlackBerry app
Published: August 2, 2012
After nixing its BlackBerry application last week, The New York Times is placing bigger bets on its mobile site, which will not only impact other large publishers, but is also indicative of Research In Motion’s decreasing role in the app marketplace.
Why did Yahoo Livestand fail and lessons to learn
Published: May 31, 2012
Although Yahoo Inc.’s recent killing of Livestand could point to the company not having a centered mobile strategy, it is still too soon to count the media publisher completely out of the race, according to analysts.
Launching apps to get acquired? Join the queue
Published: April 24, 2012
While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

Is it game over for mobile check-ins?
Published: March 13, 2012
With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

Will Apple's acquisition of Chomp help revamp its App Store?
Published: February 27, 2012
Apple’s purchase of Chomp, an application that helps users find relevant mobile apps based on their interests, is proof that as apps continue to be popular marketing components, developers need to think critically about ways to get them noticed.
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