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Tag: Josh Martin

Total Results: 39

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Local-first travel apps trump branded hotel and airline offerings: report
Published: July 16, 2015
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Apps still present significant opportunities for marketers
Published: January 8, 2013
As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.

The Daily shutdown highlights digital-only publishing challenges
Published: December 4, 2012
Media conglomerate News Corp. is shutting down its mobile-only publication The Daily, pointing to the problems that publishers have had with gaining both scalability and revenue with their mobile initiatives.
Does Windows 8 have a leg-up on app discoverability?
Published: November 12, 2012
Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.
Google plays catch-up with deal to acquire Snapseed
Published: September 19, 2012
In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.

Google knuckles down on developer policies to clean up app store
Published: August 13, 2012
Google has updated the developer policies for its apps store that are aimed at making content and advertising less spammy and will give users greater transparency around what to expect from applications.
New York Times waves warning flag to publishers, developers by dropping BlackBerry app
Published: August 2, 2012
After nixing its BlackBerry application last week, The New York Times is placing bigger bets on its mobile site, which will not only impact other large publishers, but is also indicative of Research In Motion’s decreasing role in the app marketplace.
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