Tag: Josh Martin

Total Results: 28

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.

AT&T tiered-pricing model creates marketing opportunities, challenges: Strategy Analytics

Published: June 28, 2010

AT&T’s decision to use tiered pricing for mobile data plans will create fresh opportunities for mobile marketers, according to a Strategy Analytics report.

Will Apple launch its own search engine to thwart Google?

Published: April 6, 2010

With the rivalry between Apple and Google reaching new levels of intensity, rumors are swirling about plans for a proprietary search engine for the iPhone, iPod touch and iPad.

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

ID Media taps mobile ad network Millennial Media

Published: September 4, 2008

ID Media, the leading direct and interactive media services firm nationwide, has chosen mobile ad network Millennial Media Inc. as its mobile advertising partner.

Leading direct response media agency tests mobile buying platform

Published: April 23, 2008

ID Media, the nation's largest direct and interactive media services agency, has partnered with 4Info to offer SMS text messaging services to clients.