Tag: Joule

Total Results: 7

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

SingTel acquires Amobee in a push to become a mobile advertising leader

Published: March 6, 2012

Singapore Telecommunications Ltd. has signed an agreement to acquire U.S.-based mobile advertising solutions provider Amobee for $321 million as it looks to increase its share of the digital consumer wallet and to shape the digital ecosystem.

Mobile advertising expected to see a surge in creativity

Published: February 17, 2012

The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this year.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Who owns mobile strategy?

Published: March 26, 2010

By Despina Tapaki

Will media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Virgin Atlantic runs Love From Above mobile campaign

Published: January 19, 2009

Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.