Tag: Joy Liuzzo

Total Results: 7

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

Hardee's mobile campaign dissected during ad:tech panel

Published: November 5, 2009

NEW YORK � There�s nothing that will showcase the effectiveness of a mobile marketing program like a living case study. Ad:tech attendees got just that.

Mobile video presents opportunities for marketers: Transpera

Published: August 4, 2009

Consumers are responding enthusiastically to the ease and convenience of consuming information and entertainment on their mobile devices, according to research by Transpera.

Mobile video viewers are a coveted demographic: Study

Published: July 30, 2009

Mobile video users are not only significantly more dependent on their mobile phones than other segments, but they also constitute an attractive demographic for advertisers.

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Prot�g� line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

Jeep claims brand-awareness lift from mobile games ad campaign

Published: December 18, 2008

A Jeep mobile advertising campaign deployed on a mobile gaming network is claimed to have increased brand awareness for the Chrysler-owned SUV brand from 9.7 percent to 20.5 percent.

Study identifies three mobile behavioral profiles

Published: March 14, 2008

New research shows that mobile consumers can be bucketed into three behavioral profiles: Mobile pioneers, mobile wannabes and mobile traditionalists.