Tag: Julie Ask

Total Results: 18

User context drives mobile strategy: Forrester

Published: July 12, 2011

User context through consumers’ need for convenience and new technologies will drive future mobile strategies, per a study by Forrester Research.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Why did Apple buy Quattro in the first place?

Published: August 20, 2010

Apple’s decision to phase out cross-platform mobile ad network Quattro Wireless to focus on iAd provides an opening to competing players. My, how generous.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

Apple encourages developers to advertise apps across iAd

Published: July 29, 2010

Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.

Google rolls out mobile search and display ad tracking

Published: July 28, 2010

Google’s move to separate mobile search and display advertising click tracking from online is evidence of the growing importance that mobile plays in the marketing ecosystem.

How to meet Web site development objectives cost-effectively: Forrester

Published: July 9, 2010

The mobile Web is becoming increasingly important since more consumers are using smartphones as miniature, on-the-go computers and brands need to be ready with mobile-optimized sites.