Tag: Julie Ask

Total Results: 18

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.

Is Yahoo toast in mobile search?

Published: March 9, 2010

A breakup of its stand-alone mobile group and a shakeup of its wireless carrier relationships for mobile search are challenges Yahoo must overcome to gain market share from competitors.

Forrester reveals how to optimize mobile ROI

Published: January 12, 2010

“How do I justify the cost of building out our mobile services?” is a question that Forrester is fielding with increasing frequency. Here is the research firm’s advice to brands and marketers.

Mobile social networking blowing up: Forrester

Published: October 21, 2009

The number of people regularly accessing social networks on their mobile phones has doubled in the past six months, according to Forrester Research.

General Mills' Betty Crocker goes mobile

Published: March 6, 2009

Wondering what's for dinner? General Mills' Betty Crocker brand has launched an iPhone application to help answer that question.

AT&T delivers USA Basketball mobile widget

Published: July 21, 2008

AT&T Inc. is now an official partner of the USA Basketball Men's Senior National Team and will bring Beijing Olympics coverage of that team to its wireless subscribers via a mobile widget.

Web-linked portable media players to grow mobile marketing: Study

Published: March 25, 2008

A new study claims that the launch of portable media players with Internet browsing functions will grow the reach of mobile marketing.

IPhone, BlackBerry boost Web browsing

Published: December 21, 2007

Customers spent 40 percent more for handsets last quarter versus the year-ago period, with expensive handsets such as the Apple iPhone and BlackBerry making up 11 percent of sales.