Tag: JumpTap

Total Results: 37

American Heart Association runs multichannel mobile campaign to raise awareness

Published: March 2, 2010

The American Heart Association is running a multichannel campaign that consists of mobile banners, SMS, wallpapers, ringtones and mobile donations to raise awareness for heart disease.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Do patents make Jumptap more valuable to a potential suitor?

Published: February 11, 2010

Mobile ad network Jumptap was awarded Patent No. 7,660,581 by the U.S. Patent Office on Feb. 10. Does this, its fourth patent in eight months, make Jumptap more valuable to a potential suitor?

Jumptap provides larger canvas for advertisers with iPad ad units

Published: January 28, 2010

Mobile ad network Jumptap said it will have the first mobile advertising service for Apple�s iPad, recognizing the potential of the tablet and its inevitable effect on the industry.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross� SMS donation drive for Haiti.

Orbit app breaks Top 100 in App Store via mobile advertising

Published: January 20, 2010

An advertising campaign for the Orbit Social Phone Book succeeded in getting the application into the Top 75 slot in the Apple App Store in under two weeks.

Mobile advertising case study: Continental Airlines

Published: December 8, 2009

Learn how Continental Airlines increased brand awareness, mobile site awareness and purchase intent through targeted mobile advertising.

Home Depot holiday mobile ads help consumers with gift giving

Published: December 4, 2009

The Home Depot is running expandable ad units within The Weather Channel iPhone application as part of its Tool Gift Guide holiday initiative.

Jumptap disputes IDC revenue estimates for mobile ad networks

Published: November 30, 2009

Mobile ad network Jumptap is disputing the findings of an IDC study that estimates the revenue and market share of the major mobile ad networks.

Mobile marketers looking forward to ad:tech New York

Published: November 2, 2009

Ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion.