Tag: JumpTap

Total Results: 62

Six mistakes to avoid in mobile advertising this holiday season

Published: October 12, 2010

Brand advertisers will be increasingly focused on running mobile ads to engage and communicate with holiday shoppers this year. What are some mobile advertising minefields to avoid?

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Lead investor takes charge of Jumptap as old CEO leaves

Published: September 28, 2010

George Bell is leaving his position as managing director of General Catalyst to become CEO of Jumptap. Is one of the few independent mobile ad networks priming itself for a sale?

Trojan breaks Fire & Ice rich-media mobile ad campaign across multiple publishers

Published: September 24, 2010

Trojan Brand Condoms is promoting its new Fire & Ice product across multiple mobile publishers such as MTV, Cosmopolitan, Shazam, Pandora, BET and Foursquare.

Mobile ads are good starting point for nonprofits engaging donors

Published: August 27, 2010

NEW YORK - Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that.

HBO True Blood mobile ad campaign increases viewership 38pc

Published: July 20, 2010

NEW YORK - HBO ran a rich media mobile ad campaign to promote the season three premiere of "True Blood" using a new ad unit that sent chills down consumers’ spines.

What role did mobile play at the Cannes Lions International Advertising Festival?

Published: June 29, 2010

It is evident that mobile is becoming more mainstream, since the channel had a more prominent role at the Cannes Lions International Advertising Festival this year.

In boom time, mobile ad networks continue to face major challenges

Published: June 18, 2010

They help empower advertisers to reach and engage audiences across a myriad of mobile platforms, and they make it look so darn easy. But even the mobile ad networks face challenges.

Apple comes between client and agency with iAd: Tribal DDB CEO

Published: June 9, 2010

NEW YORK – The CEO of Tribal DDB told MMF attendees that he is concerned about Apple's walled-garden approach and that the company is stepping between the client and the agency.

All eyes now on Microsoft: which ad network will it be?

Published: May 24, 2010

With AdMob and Quattro Wireless off the market, the remaining independent ad networks are now left to woo the only major online player with serious aspirations in mobile. Make that call to Microsoft.