Tag: JumpTap

Total Results: 62

SAP acquires Sybase; Medialets Enrich and DOTGO debut

Published: May 14, 2010

SAP acquires Sybase for $5.8 billion; Medialets Enrich debuts to enable rich-media mobile ad units across more apps; Scientific Media launched the DOTGO mobile publishing platform.

Video is killer app for mobile advertising

Published: May 11, 2010

Video advertising has proved it can move products and heighten brand awareness in measurable ways, so it will be an integral part of the mobile medium going forward, according to industry experts.

Jumptap revamps mobile ad network, gives consumers control

Published: April 22, 2010

Jumptap has revamped its mobile ad network, giving consumers the ability to manage their own profiles for a more personalized brand experience.

Mobile driving evolution of airline business

Published: April 16, 2010

Many airlines are going mobile to accommodate the growing trend of tech-savvy consumers and are expanding their mobile marketing strategy to retain customer loyalty.

Best practices for advertising on the iPad: Industry experts

Published: April 15, 2010

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

American Heart Association runs multichannel mobile campaign to raise awareness

Published: March 2, 2010

The American Heart Association is running a multichannel campaign that consists of mobile banners, SMS, wallpapers, ringtones and mobile donations to raise awareness for heart disease.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Do patents make Jumptap more valuable to a potential suitor?

Published: February 11, 2010

Mobile ad network Jumptap was awarded Patent No. 7,660,581 by the U.S. Patent Office on Feb. 10. Does this, its fourth patent in eight months, make Jumptap more valuable to a potential suitor?

Jumptap provides larger canvas for advertisers with iPad ad units

Published: January 28, 2010

Mobile ad network Jumptap said it will have the first mobile advertising service for Apple’s iPad, recognizing the potential of the tablet and its inevitable effect on the industry.

Mobile ad networks join forces to promote Haiti relief efforts

Published: January 26, 2010

Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.