Tag: JumpTap

Total Results: 62

Orbit app breaks Top 100 in App Store via mobile advertising

Published: January 20, 2010

An advertising campaign for the Orbit Social Phone Book succeeded in getting the application into the Top 75 slot in the Apple App Store in under two weeks.

Mobile advertising case study: Continental Airlines

Published: December 8, 2009

Learn how Continental Airlines increased brand awareness, mobile site awareness and purchase intent through targeted mobile advertising.

Home Depot holiday mobile ads help consumers with gift giving

Published: December 4, 2009

The Home Depot is running expandable ad units within The Weather Channel iPhone application as part of its Tool Gift Guide holiday initiative.

Jumptap disputes IDC revenue estimates for mobile ad networks

Published: November 30, 2009

Mobile ad network Jumptap is disputing the findings of an IDC study that estimates the revenue and market share of the major mobile ad networks.

Mobile marketers looking forward to ad:tech New York

Published: November 2, 2009

Ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion.

Estee Lauder amplifies breast cancer awareness efforts with mobile

Published: October 26, 2009

Estee Lauder is helping raise awareness for breast cancer via an ad campaign that is running on Kargo and Hearst Magazines’ mobile properties.

Will BlackBerry give Android, iPhone a run for their money?

Published: October 15, 2009

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

Clash of the titans: ad networks square off at Mobile Ad Summit

Published: September 23, 2009

NEW YORK - Four mobile ad network executives attempted to best each other with verbal jabs and tout their respected company's services during the Mobile Ad Summit.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.