Tag: Jumptap

Total Results: 62

Mobile is a must-have for agencies in 2012

Published: January 19, 2012

Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

Romney campaign elects mobile to drive voter turnout

Published: January 11, 2012

The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

Click-through rates significantly higher for rich media campaigns: Jumptap

Published: October 25, 2011

Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.

Starbucks, HTC, Nokia: News briefs

Published: August 18, 2011

News briefs: Starbucks, Apple offering free app downloads; HTC’s patent infringement claims against Apple include Wi-Fi; Nokia’s role as a leading OEM at risk: ABI Research.

Android lags behind average industry click-through rates: Jumptap

Published: August 8, 2011

Android may be the leading mobile operating system, but it falls behind the industry average when it comes to delivering click-through rates, according to a new report from Jumptap.

Microsoft, ComScore, Jumptap: News briefs

Published: July 20, 2011

News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.

Usablenet, Newsy, Mobile Commerce and Jumptap: News briefs

Published: March 29, 2011

News briefs – Usablenet tops ABI Research mobile commerce vendor matrix ranking; Newsy raises $1.5M to further grow its mobile video news.

Apple, mobile and tourism study, Jumptap - News briefs

Published: March 24, 2011

News briefs - Apple takes home product of the year award for iPad; Mobile marketing and tourism have increasingly more points in common: study; Jumptap partnerships offer advertisers open rich media platform.

Are ad agencies holding up mobile advertising?

Published: March 18, 2011

Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

Paramount, mobile search, Tagga and Jumptap - News briefs

Published: December 15, 2010

News briefs - Paramount to release movies for Windows Phone 7; Mobile search will make up 73 percent of the mobile ad market by 2013; Tagga gives the gift of learning; Jumptap releases 2011 mobile ad market predictions.