Tag: Jumptap

Total Results: 76

Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign

Published: March 7, 2013

When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

San Antonio visitors bureau sees 60pc engagement rate for rich media campaign

Published: February 7, 2013

A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

Coca-Cola leverages mobile game to raise funds for fight against AIDS

Published: December 20, 2012

Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Apple's iPhone 5, Meredith, Jumptap - News briefs

Published: November 29, 2012

News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.

Are low CPCs the new normal for mobile advertising?

Published: November 8, 2012

With mobile ad rates consistently lower than on desktop – even as mobile customer bases grow – the industry is increasingly concerned about when and even if CPCs will ever start to increase.

New opportunities in mobile retargeting help brands drive ROI

Published: September 25, 2012

Despite some challenges, marketers are increasingly finding ways to retarget in mobile, helping to drive conversion rates and ROI for the efforts.

Vibram mobile ad succeeds in driving viewers to online store

Published: August 20, 2012

Vibram FiveFingers ran a HTML5-based rich media mobile ad campaign that not only drove brand awareness, but also resulted in a 1.3 percent click-through rate on iPad devices.

CPGs step up their mobile marketing game

Published: August 17, 2012

Consumer packaged goods companies are starting to get more innovative in using mobile applications, rich media ads and QR codes to have a more direct relationship with consumers.

Jumptap fills the coffers to take advantage of growing mobile ad market

Published: July 3, 2012

In a reflection of the growing importance of being able to deliver mobile advertising that is targeted, Jumptap has raised $27.5 million in financing to help it drive further growth and prepare for an initial public offering.

Kindle Fire shipments tank but CTRs still strong

Published: June 6, 2012

Following a successful launch in the fourth-quarter of 2011, Amazon’s Kindle Fire was unable to maintain the momentum during the first quarter, with shipments dropping 80 percent. However, with higher click-through rates than the iPad, Amazon’s tablet still presents opportunities for marketers.