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Tag: Jumptap


Total Results: 82

   Displaying: 1 - 10

Fiat sees 80pc completion rate for video in rich media ad
Published: October 28, 2013
Chrysler supported the launch of its new four-door Fiat 500L with an interactive rich media ad leveraging finger swiping that led to strong engagement levels from consumers on tablets and smartphones.
Mobile-only audience grows among women, younger users: report
Published: September 6, 2013
There is a growing mobile-only audience, with the highest concentration among women 25-49 years old and adults 18-23, according to a new report from Jumptap.

IPad, Galaxy Tab rise in market share as Kindle Fire plummets: report
Published: August 27, 2013
Apple’s iPad rose to 70.1 percent of July 2013 market share, Samsung’s Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 10.1 percent, according to a report by Jumptap.
Millennial Media’s Jumptap deal brings scale but monetization still an issue
Published: August 15, 2013
With its acquisition of Jumptap, Millennial Media adds expertise in programmatic buying, third-party data and performance marketing as it looks to build a mobile advertising powerhouse capable of holding its own against Google as well as quickly-growing Facebook.

Mobile advertising implications of Millennial Media’s buy of Jumptap
Published: August 15, 2013
By Gary Schwartz

There is an oft-quoted line in technology that many are over optimistic in the short term and overly pessimistic about the long term.

Ocean Spray mobile ads drive strong engagement with health-minded consumers
Published: August 5, 2013
A recent rich media mobile advertising campaign from Ocean Spray drove awareness for the brand’s diet juice drink line with an ad unit expansion rate of 15.65 percent.

Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign
Published: March 7, 2013
When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

San Antonio visitors bureau sees 60pc engagement rate for rich media campaign
Published: February 7, 2013
A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

Coca-Cola leverages mobile game to raise funds for fight against AIDS
Published: December 20, 2012
Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles.

Apple's iPhone 5, Meredith, Jumptap - News briefs
Published: November 29, 2012
News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.

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