Tag: Junaio

Total Results: 7

Will iPad 2 lead to full-scale adoption of augmented reality?

Published: March 8, 2011

With Apple’s new iPad 2 hitting stores soon, brands will start to leverage the front- and rear-facing camera to create more augmented reality campaigns and games to enhance relationships with consumers, per industry experts.

Pepsi, Papa John’s kick off mobile augmented reality experience via Super Bowl sponsorship

Published: February 7, 2011

Pepsi and Papa John’s are sponsoring two mobile augmented reality experiences in USA Today, engaging readers with behind-the-scenes Super Bowl XLV footage.

EBay employs augmented reality for mobile discovery of location-based deals

Published: December 16, 2010

EBay is letting smartphone users in the United States discover deals and local listings by simply scanning the area around them using mobile augmented reality.

German magazine features augmented reality in special issue

Published: August 20, 2010

Germany’s popular Sueddeutsche Zeitung Magazine has incorporated mobile augmented reality features viewable through smartphones into its most recent issue.

Time Out New York Kids enhances magazine experience with augmented reality

Published: July 27, 2010

Time Out New York Kids has enhanced its August cover with mobile augmented reality, letting users unlock video and 3D content via their mobile device.

Time Out New York enables augmented reality for editorial content

Published: June 21, 2010

Time Out New York is incorporating mobile augmented reality in its “Summer Drinking Special” issue, letting readers unlock summer discounts and deals by pointing their device.

Focus Features sponsors augmented reality social networking app

Published: November 13, 2009

Focus Features is using Metaio’s new Junaio augmented reality iPhone application to advertise films such as “9” and “Coraline.”