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Tag: Juniper Research


Total Results: 48

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Fashion-forward wearables will hamper mobile marketing: report
Published: March 2, 2015
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Apple’s phablet-market longevity indicated by surging shipments
Published: January 30, 2015
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
Biometric authentication expected to dominate app world: report
Published: January 21, 2015
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
Fitness wearables’ growth will pressure smartwatch makers: report
Published: November 26, 2014
A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.
Mobile drives significant changes in coupon-related behaviors
Published: September 3, 2014
The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research from Juniper Research.
In-vehicle apps to proliferate thanks to Apple’s CarPlay: report
Published: May 28, 2014
In-vehicle applications will become widespread in the next five years, with global revenues from consumer and commercial telematics expected to reach nearly $20 billion by 2018, according to a new report from Juniper Research.

Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Targeting seniors on mobile begins to make sense
Published: January 9, 2014
Mature consumers are increasingly using smartphones and tablets, and mobile marketers, including those at the Consumer Electronics Show, are vying for their money and Web traffic.
Sponsored photos a growing part of marketers' mobile social toolbox: report
Published: January 3, 2014
In a sign of mobile's growing role in the social media ecosystem, marketers’ use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.


In-app ad experiences improve as mobile spend increases: report
Published: October 23, 2013
Increased use of mobile analytics platforms as well as the introduction of innovative ad formats and purchasing mechanisms will drive the global spend on mobile advertising to $39 billion in 2018, up from $13 billion this year, according to a new report from Juniper Research.

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