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Tag: Juniper Research


Total Results: 42

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Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Targeting seniors on mobile begins to make sense
Published: January 9, 2014
Mature consumers are increasingly using smartphones and tablets, and mobile marketers, including those at the Consumer Electronics Show, are vying for their money and Web traffic.
Sponsored photos a growing part of marketers' mobile social toolbox: report
Published: January 3, 2014
In a sign of mobile's growing role in the social media ecosystem, marketers’ use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.


In-app ad experiences improve as mobile spend increases: report
Published: October 23, 2013
Increased use of mobile analytics platforms as well as the introduction of innovative ad formats and purchasing mechanisms will drive the global spend on mobile advertising to $39 billion in 2018, up from $13 billion this year, according to a new report from Juniper Research.

App-enabled smart watch shipments to reach 36M by 2018: report
Published: August 28, 2013
Although application-enabled smart watch shipments exceeded one million only this year, a new report from Juniper Research predicts that shipments will reach 36 million per year by 2018.
Zynga mobile success hinges on freemium ad model
Published: June 5, 2013
After laying off 18 percent of its employees, Zynga is cutting down on its Web-based business to hone in more on mobile. To monetize these users, the company will need to focus on retaining users with freemium-based business models.
Mobile content revenue to hit $65B by 2016: study
Published: May 9, 2013
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.
Augmented reality apps predicted to generate $300M in 2013: study
Published: November 7, 2012
A mixture of revenue from advertising, paid application downloads and post-download content will contribute to approximately $300 million in revenue for augmented reality next year, according to a new study from Juniper Research.
Is Draw Something set up for brands in the long-term?
Published: June 4, 2012
Games are consistently ranked as a top application category for consumers and with the emphasis on pictures and social media, Draw Something could shake out to be a hit for brands to advertise in. But is Draw Something here to stay or is it just another gaming fad?
240M smartphone users will stream TV by 2014: study
Published: May 11, 2012
Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research.
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