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Tag: Juniper Research

Total Results: 52

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Marketers must boost video outreach amid surging data usage: reports
Published: May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
Mobile becomes core engagement channel for marketers: study
Published: May 12, 2015
Annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year, as an attitude shift causes more brands and retailers to use mobile as a core channel for consumer engagement, according to a Juniper Research study.
Apple primed to keep Apple Watch demand growing with strong Q2
Published: April 28, 2015
Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.
Smartwatch advertising spend to reach $69m by 2019: report
Published: April 17, 2015
Marketers’ advertising spend on smartwatches is expected to reach a total of $68.6 million in four years as the wearables sector becomes permeated by top technology brands such as Apple, as well as more fashion-friendly retail brands, according a report from Juniper Research.
Fashion-forward wearables will hamper mobile marketing: report
Published: March 2, 2015
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Apple’s phablet-market longevity indicated by surging shipments
Published: January 30, 2015
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
Biometric authentication expected to dominate app world: report
Published: January 21, 2015
More than 770 million biometric authentication applications are expected to be downloaded per year by 2019, up from just six million this year, pointing to the possible extinction of alphanumeric passwords, according to a new report from Juniper Research.
Fitness wearables’ growth will pressure smartwatch makers: report
Published: November 26, 2014
A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.
Mobile drives significant changes in coupon-related behaviors
Published: September 3, 2014
The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research from Juniper Research.
In-vehicle apps to proliferate thanks to Apple’s CarPlay: report
Published: May 28, 2014
In-vehicle applications will become widespread in the next five years, with global revenues from consumer and commercial telematics expected to reach nearly $20 billion by 2018, according to a new report from Juniper Research.

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