Tag: KF Lai

Total Results: 17

Time to cultivate a healthy dose of cynicism with mobile

Published: December 2, 2011

By KF Lai

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

3 design principles for the mobile Web

Published: October 26, 2011

By KF Lai

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Mobile banking reaching critical mass

Published: October 12, 2011

By KF Lai

Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.

Driving factors behind mobile advertising growth

Published: July 12, 2011

By KF Lai

Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.

Global mobile ad traffic experiences healthy growth in 2010: BuzzCity

Published: January 27, 2011

The United States and South Africa have both experienced four consecutive quarters of double-digit growth in mobile advertising traffic, according to BuzzCity.

Sports brands help increase global mobile advertising: study

Published: July 12, 2010

Sports brands such as adidas and Puma invested in mobile marketing during the World Cup and helped increase global mobile advertising.

Global mobile advertising grows 38 percent in Q1: BuzzCity

Published: April 21, 2010

The global mobile advertising industry grew 38 percent in the first quarter of 2010, according to BuzzCity’s Global Mobile Advertising Index.

Mobile Web is not extension of wired Web

Published: March 30, 2010

By KF Lai

To implement the most effective campaign, you really need to understand the media platform you are running it on.

Applications are not media platforms

Published: December 9, 2009

By KF Lai

Applications are not media platforms and they do not generate sufficient traffic to warrant advertisements.

How media evolution will affect mobile

Published: July 28, 2009

By KF Lai

Newspapers are going out of business, music is sold piecemeal online, and Twitter has become a household name. Meanwhile, mobile media continues to grow even while other sectors contract.